That is, genuinely, the question. Somewhere between a fresh logo and a full identity crisis sits every business owner who’s ever opened Canva at 11pm and thought “maybe it’s time for a change.” A solid rebrand strategy can breathe new life into a business. A rushed one can tank the Read more
Playing it safe with your brand voice isn’t safe, it’s costing you customers. Here’s why boring content kills reputations and how to fix it.
Does my small business need a copywriter? Quite possibly my most asked question… “What does a copywriter do?” followed closely by “Why is copywriting important?” and “What’s for dinner?“. Well, in all honesty, writing is only part of what we do. Some describe us as advertising professionals, marketing consultants or, Read more